CLIENT: HANTZ HONEY

PROJECT: PACKAGING AND LOGO DESIGN

Hantz Honey is a small honey company based in Leeston. We refreshed the company's brand with a focus on packaging. Hantz Honey needed to stand out from every other jar of honey on the supermarket shelf. Using the full palette of natural honey colours, the jars radiate: lush and tasty.

The fact that the honey is New Zealand made is pushed, with a stylized kiwi prominent on the package seal. Simple and clean, Hantz makes a bold exit from the mass of bees, clover and honey pots that currently clutter shelves. This was an intentional decision by us with help from a focus group to aid in creating a perfect brand. Laconic in its simplicity and playful in its imagery, the Hantz Honey logo emphasizes the quality of the product.