Applied Design Development · Branding

CLIENT: APPLIED DESIGN DEVELOPMENT

PROJECT: BRANDING


In an extensive upgrade for in-house ADD work we focused on presenting work to a higher standard. Introduced was a revision of company logotype. Application of this was made to letterheads and business cards and new layouts for all office stationery. A new limited page brochure was produced. This helped to set the standard for communicating just how much care and attention was taken in each of our design projects. A new website was designed and programmed.

For photography of work we introduced warmth of colour and texture in background elements along with strong black elements where appropriate. This work noticeably raised the standard of presentation.