CLIENT: THE GREAT DIVIDER CO 2

PROJECT: ANIMATION

Following on from the design of the electronic dividers we worked on producing a simple animation that brought them to life. It is a good example of the merging worlds of digital design in 3D and integration into a communication contex for publishing on the web.

Simple themes are important for people to understand ideas in the few seconds available for communication. In this case we used the theme of a ballet dancer on ice spinning slow / fast / slow. That introduced an interesting, compelling dynamic that gave time to display the product.