CLIENT: FASTENING SOLUTIONS

PROJECT: FLASH WEBSITE

Communicating to a national and worldwide audience, the Fastening Solutions website is compact and user-friendly. The website design is based around an office document aesthetic: immediate and familiar to the business viewer. The Polaroid pictures skewed at slight angles present the photographs in a novel and engaging way. Despite the arsenal of flash tricks available, clarity and simplicity were high priorities. The website assumes no prior knowledge of Fastening Solutions and guides the viewer straight to the information he or she requires.